Rusty

Rusty is a global surf brand, born in San Diego, building its reputation through handcrafted boards and a strong influence on surf culture. By the late ’80s, the brand expanded beyond shaping into apparel, evolving into a global lifestyle label worn across surf, skate, snow and street culture. Now headquartered in Western Australia, Rusty blends heritage with progression — drawing on late ’90s and early 2000s silhouettes, bold graphics and functional design. Still rooted in surf, Rusty creates clothing, swimwear and accessories for those who live with style, energy and a connection to the coast.