Birkenstock is an exceptional phenomenon in a clothing industry characterised by short-lived fashion trends. The company’s roots can be traced back to 1774. Our brand identity is based on a solid foundation of two and a half centuries of corporate history.
Birkenstock is a global brand. Birkenstock is not only one of the top five global footwear brands, it is also one of the most well known German brands in the world. With around 3,000 employees, this tradition-rich, sixth-generation family-owned business is also the German footwear industry’s largest employer. About one in four employees in the industry works at Birkenstock. More than 1,100 new jobs have been created since the beginning of 2013, almost all of them in Germany. This is because Birkenstock produces most of its products at its own production facilities in Rhineland-Palatinate, North Rhine-Westphalia, Hesse and Saxony.
Birkenstock has been a global player since the 1970s. Our products are sold in some 90 countries on all continents. And our organisation is becoming increasingly international as well. Birkenstock has eight locations in Germany. Internationally, we are represented with sales offices in the United States, Brazil, China, Hong Kong, Japan, Denmark, Slovakia, Spain and the United Kingdom.