Australian lifestyle brand founded off the back of a high school nickname, inspired by the influencers of style, today and tomorrow. Our drive to create and innovate style is reflected in each and every product we develop. We seek to put a fun and youthful spin on surf, skate and street.
It is our mission to redefine the way in which a brand with roots in action sports is perceived. We’re creating a movement: producing trend driven styles inspired by the streets, with a nod to our heritage in wheels and water. We put a strong emphasis on our community and giving back to those who support us. We are always down to get together with the crew and create a vibe.